April 6, 2011

Your Biggest Business Advantage

Nice to Tweet You

If you work hard, remain open to all possibilities and build a connection, it is astonishing how many people will help you. Each connection is a person, not just another number to add to our LinkedIn profile.

The digital universe can connect us with people who can help us, work with us, hire us, befriend us and collaborate with us. In the last 48 hours
I inquired about three projects with a small handful of people.

I met all but two of them online, I have spent time with three of them in person and four were strangers a year ago.

Digital Will Only Help So Far

You may say it's the power of social media but that is just the starting point. We bump into hundreds, perhaps thousands of people every day and make no connection. It is when we set up a call or meeting and get to know each other outside of the busy online world and connect as people that the power begins to be realized.

The in-person meeting or phone call will never be diminished and should never been removed from your business plan. It is the single tactic that can crush you or help you.
I can't speak for you, but I know I need to pick up the phone more often!

Often companies don’t put forth the effort because they don't want to put forth the effort. They can point to other reasons but perhaps they don't care to hear what customers are saying about them. The world is shrinking yet the basics have never been more critical – reading, writing, partnerships, service and being human.

Do you think it might work?

Kneale Mann

image credit: gruntled

29 comments:

stephen said...

i hide behind email and social media and you're right i need to make more calls and meet more people.

Julie said...

Social media have made us less social. Great reminder.

Sharon Martin said...

Nothing replaces human relationships and you can start them online but eventually you need to get off the computer

marketingfltr said...

RT @knealemann: What is your biggest business advantage? http://ow.ly/4uecT

Stephanie Smith said...

Great article. I do the online thing, my husband does the in-person/phone thing. We make a great team w/business & life! LOL

socialmediafltr said...

RT @knealemann: What is your biggest business advantage? http://ow.ly/4uecT

Kathy Drewien said...

RT @knealemann: What is your biggest business advantage? http://ow.ly/4uecT

Helen said...

You can only do so much by tweeting

Cris Cohen said...

Well said.

Earl Woodcock said...

Very good, Kneale! The last line sums it all up.

Anonymous said...

Nailed it. Telling that idiot in our marketing department that he needs to get out of his cubicle and meet humans. Thanks!

Kelli said...

Wow, I am making this WAY to complicated. Thank-you.

Kneale Mann said...

Stephen - We all tend to fall into the trap of technology, it takes effort to remember the best connections happen after the initial ones.

Kneale Mann said...

Julie - I think in many cases they have made us more social or perhaps find our voice better but connecting said dots is where magic can occur.

Kneale Mann said...

Sharon - Agreed! I can't count the number of people I have met who live less than an hour from my office and we would probably not have met without the social channels. Again, it's what we do after the contact.

Kneale Mann said...

Kathy - Thanks!

Kneale Mann said...

Helen - Agreed and often we can get confused by online connections if we fail to investigate possibilities deeper.

Kneale Mann said...

Cris - Much appreciated, I'm glad you enjoyed the post.

Kneale Mann said...

Earl - Much appreciated sir, I hope the post made you think. I reminded me of stuff I need to improve upon.

Tabitha Edwards said...

Your Biggest Business Advantage http://t.co/hn7CQk6 via @knealemann

Matt Kaspari said...

We are all makers in some aspect of our career, but how do we create things that are worthwhile http://ow.ly/4994W via @knealemann

William X said...

Yes, it just might work! Have to agree... the other day I had the choice to email, phone, or meet in person.

Finally I decided to drive to the location, park (major headache), and walk in the rain to wait an hour to talk to a stranger. It was worth it. The outcome would never have been the same if I had chosen to phone or email.

Rob Brauner said...

Building personal relationships in person? Kickin' it old school still works wonders for business rapport!

Laurie Knechtel said...

Ahhh, being personable in person-nothing like it.

Drew Hannush said...

A strong statement...and very true. Face to face is the strongest way to cement a relationship. The phone is still a bit impersonal, but it is better than just an email (which everyone does now).

It sets you apart and that can be the deciding factor between getting the job, keeping the job or making that extra sale.

Also, don't forget the power of a "thank you" note or hand signed letter.

Sed6erz said...

RT @knealemann: Shake a hand, pick up the phone, say hello. http://ow.ly/4v4bk

TovaCats said...

@KnealeMann | YouIntegrate: Person to person interaction. Nothing is more important or effective. http://t.co/ATeFSje

ertelg said...

This post is very true! As a college student(and someone who is more "face-to-face" than "text-to-text"), I feel that as great and convenient social media sites such as LinkedIn, Twitter, and various blogging sites are, were are stuck in a rut that makes us lazy and less personable! I wish more people today took the time to make a phone call, not just because it is respectful, but it can make a client or even just a friend feel more taken care of and respected.
-E-

Kenny Rose said...

Your right of course. Connections need to extend in real life. Social Media is one building block to extend our reach and the basic still do and always will apply. Reading, writing, partnerships, service and being human.

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Kneale Mann | Business and Leadership Strategist, Writer and Speaker | knealemann at gmail dot com