I was talking with a friend recently about a friend I had known for twenty years who passed away last summer. Many of us who hadn’t kept in touch got back in touch. Proximity is a strange thing.
Sometimes you feel close to people, then you move apart. Life and lame excuses get in the way.
As we navigate all the new gadgets and social circles, argue over usb connectors and web browsers, stand on the PC or Apple side of the room, it all make sense. Without us, this is irrelevant. Without people, your business or circle of influence is vapor.
Your customers are not revenue, they are people. Your business is not built with bricks and mortar and desks and chairs, it is built by people.
The next time you get caught up in all the stuff we talk about here and many other places, think of the people you work with or work for you. They are not numbers, they are not cogs in the wheel; they are people.
Gadgets and doohickeys are fun - I love my new smartphone - but without the people, who really cares? Technology has given us instant proximity if we want it - to other people!
If we paid closer attention to people, wouldn't that improve the bottom line?
@knealemann
strategy. marketing. social media.
photo credit: skydiveorange
23 comments:
Read this! RT @knealemann - New Post: Does proximity and people help profits? http://bit.ly/UHFbW
RT @knealemann - New Post: Does proximity and people help profits? http://bit.ly/UHFbW
Far too often, I forget the humnans while worrying about my needs. I know it's there but I think we all get too caught up in the bottom line when - as you say - the people will always affect it. Great post, thanks.
Remember the people! RT @knealemann - New Post: Does proximity and people help profits? http://bit.ly/UHFbW
Yet again, your timing is perfect. I met with my president yesterday and all she kept talking about was money. Without sharp motivated people - there will be no money!
Love it! RT @knealemann - New Post: Does proximity and people help profits? http://bit.ly/UHFbW
It sure does. RT @knealemann - New Post: Does proximity and people help profits? http://bit.ly/UHFbW
I love your blog, Kneale. You always weave business with the human condition. Another keeper, thanks!
Very wise counsel from @knealemann in his blog post today about Proximity + People. http://tinyurl.com/yl8yqht
Social Network Marketing is about starting a dialogue with your customers, rather than shouting orders. A nice conversation with your customers may result in them thinking positively about your brand and they ll more than likely share the love with their friends. By having a discussion with your potential customers you may even discover flaws in your offering.
Thanks Ben, appreciate it
Thanks Sally for the RT
Kellie - never forget the people!
Shawn - even those who worry solely about the bottom line need to remember that if they worried less about the bottom line and more about the people, the bottom line would grow.
Tony - you nailed it! Let me know how it went with the prez.
Linda - glad you ejoyed it
Brad - glad you agree
Brenda - thanks very much, I'm glad you found value here.
MNM - great points, thanks for contributing to the conversation.
Very kind comments from Jennifer.
Thanks Sally for the RT
Social Network Marketing is about starting a dialogue with your customers, rather than shouting orders. A nice conversation with your customers may result in them thinking positively about your brand and they ll more than likely share the love with their friends. By having a discussion with your potential customers you may even discover flaws in your offering.
RT @knealemann - New Post: Does proximity and people help profits? http://bit.ly/UHFbW
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