Why Social Media?
Got 'em. Need 'em
Why do we spend time collecting connections, friends and followers? Are we going for some sort of record? Is it bragging rights we seek? Are we in need of that much attention that we must ask strangers and colleagues to click a few clicks and join our community as we reciprocate? Is that the end game?
Are we collecting each other like trading cards or dusty trinkets for the mantle? Of course not!
Sure, some think these digital channels are advertising/spam/direct mail opportunities but those activities aren’t very successful.
Yes, enough people say yes to the pitch. There are plenty who are happy to write the code to create bots who scour the social networks like bottom feeders. But that’s not you and me.
A Chit and A Chat
Most of us just want to connect and share. It is a chance to find and meet similar thinking people. It may even give us a chance to work together. But it begins with a conversation and a modicum of trust.
It’s a cup of coffee, relax!
Today I published a tweet about meeting people for a chat. There were some skeptics and a whole bunch who said that would be a good idea.
Newsflash: If you want to tap in to the magic of social media, you kinda need to be somewhat social. I am looking forward to the seven meetings that were booked within ten minutes. Pretty cool, huh! Yes it is.
Friends And The Rest
Why do you have friends or followers or connections on your social media profiles? Some may be buddies from school or co-workers or members of your Thursday night hockey league but are there others?
Why are they there? Have you taken the time to get to know them a bit more? It may surprise you that they may have been trying to figure out a way to connect with you.
It’s not whether or not you need to tap into the power of human networking, but you should know why do you want to do so.
@knealemann
Helping you create your best business.
marketing and social media strategy.
image credit: scienceblogs.com
I've read other posts from you about going for coffee - or caramels ;-) and I like it a lot. In fact, I have tried it and it's cool what happens - you gain new friends and perspective. In one case, the person had three potential clients for me and we've become great friends. Another great post, Kneale. Keep it up!
Brenda said... October 26, 2009 6:29 PM
RT @knealemann: New Post: Why Social Media? http://bit.ly/UHFbW
David said... October 26, 2009 6:30 PM
nice post kneale, great blogspot format too - everything stands out clearly
Marco said... October 26, 2009 6:31 PM
RT @knealemann New Post: Why Social Media? http://bit.ly/UHFbW
Super Spirit Girl said... October 26, 2009 6:33 PM
When you are done meeting #7 and have time to take meeting #8 let me know. Are you ever in Toronto?
Super Spirit Girl said... October 26, 2009 6:34 PM
Yep social media is ahmmm social afterall
Wojtek said... October 26, 2009 6:56 PM
RT @SuperSpiritGirl RT @knealemann New Post: Why Social Media? http://bit.ly/UHFbW
Marques said... October 26, 2009 6:58 PM
That is kind of the point, isn't it? Then again, you wouldn't have to write a post like this if it was obvious to everyone. Thanks for putting things in real terms, as usual.
Glen said... October 26, 2009 6:58 PM
Thanks for the RT David, I hope you found some value in here.
Kneale Mann said... October 29, 2009 9:13 AM
Brenda, I love to hear that! Keep me posted. Cheers km
Kneale Mann said... October 29, 2009 9:13 AM
Thanks Marco, much appreciated.
Kneale Mann said... October 29, 2009 9:13 AM
Super Spirit Girl I do make it back to Toronto often. I may even be there before the end of the year. Shoot me a DM with your email addy. km
Kneale Mann said... October 29, 2009 9:14 AM
Hey Glen,
I'll tell you a secret but don't tell anyone! I write these posts for me just as much as you - we all have stuff to learn and improve. km
Kneale Mann said... October 29, 2009 9:15 AM
Wojtek, you are correct sir! km
Kneale Mann said... October 29, 2009 9:15 AM
Thank-you for the RT Marques.
Kneale Mann said... October 29, 2009 9:15 AM
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