Strategy • Marketing • Communications • Social Media



October 21, 2009

Social Media | 37 Things

• This is not advertising.

• Trust is earned over time.

• There are no short cuts.

• Do something.

• Spam is not content.

• Let us get to know you.

• Never fixate on the numbers.

• Have patience.

• Ask a lot of questions.

• Share. Often.

• Don’t get caught up in stats and surveys.

• Be helpful.

• We need you to lead.

• Social media efforts must integrate with your overall business plan.

• Write well.

• Have fun. Always.

• Navigate the digital space like your life space.

• Contribute to the conversation.

• Be yourself.

• The answers won’t land on your lap.

• Never take yourself too seriously.

• Tighten your helmet and get in there.

• It’s up to you to decide what you need from this space.

• Engage don’t just broadcast.

• Tell us what you learned so we can learn from you.

• Twitter alone will not save your business.

• Respect your community.

• Read others’ profiles don’t just expect others to read yours.

• Open your mind and imagine.

• Learn the tools. Then understand it’s not about the tools.

• Educate yourself. Constantly.

• Treat us with respect. We'll do the same.

• Learn from others. Then carve up your own thing.

• There is not only one way to do this.

• If you want others to join you, ask yourself why.

• You get out what you put in.

• We are in this together.

What would you like to add to the list?

@knealemann
Helping you create your best business,
marketing and social media strategy.


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21 comments:

A simple list of things to bring us back to basics and to the human side of social media. Thank you.

Well said brother :-)

Really nice blog Kneale -- be real, be honest, be sincere. Don't have hidden agendas.

I can't add to that list - it's a good one - just to summarize and remind everyone there are no short cuts and you spamming people does not make you a great navigator of social media. Cheers, Kneale. Thanks for this!

37 (must-learn) things about social media, from @knealemann: http://bit.ly/4bpNnJ

RT @knealemann: New Post: 37 Things To Know About #SocialMedia. Add more here http://bit.ly/UHFbW

RT @knealemann: New Post: 37 Things To Know About #SocialMedia. Add more here http://bit.ly/UHFbW

RT @knealemann: New Post: 37 Things To Know About #SocialMedia. Add more here http://bit.ly/UHFbW

Outstanding list. You forgot "social media ain't rocket surgery. Don't treat it like it is."

The best part about this list is that this is how you do things - thanks for that.

A must read RT @knealemann: New Post: 37 Things To Know About #SocialMedia. Add more here http://bit.ly/UHFbW

"Twitter alone will not save your business." This and other gems from @knealemann http://bit.ly/UHFbW

A must read RT @knealemann: New Post: 37 Things To Know About #SocialMedia. Add more here http://bit.ly/UHFbW

Good advice for newbies like me RT @knealemann New Post: 37 Things To Know About #SocialMedia. Add more here http://bit.ly/UHFbW

RT @knealemann New Post: 37 Things To Know About #SocialMedia. Add more here http://bit.ly/UHFbW

RT @debworks: RT @knealemann: New Post: 37 Things To Know About #SocialMedia. Add more here http://bit.ly/UHFbW

This Mann's opinion greatly appreciated! RT @knealemann: New Post: 37 Things To Know About #SocialMedia. Add more here http://bit.ly/UHFbW

Is social media simply about how we connect w/ people anyway? Check out post by @knealemann & add your 2 cents. http://cli.gs/NphD7S

Nicely done! Also applies to life outside Social Media

One Mann's Opinion - Social media / 37 things to practice - a fav: "Tighten your helmet and get in there." http://ow.ly/vFQt

Great post. one addition i would make: listen.

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