Social Media | 37 Things
• This is not advertising.
• Trust is earned over time.
• There are no short cuts.
• Do something.
• Spam is not content.
• Let us get to know you.
• Never fixate on the numbers.
• Have patience.
• Ask a lot of questions.
• Share. Often.
• Don’t get caught up in stats and surveys.
• Be helpful.
• We need you to lead.
• Social media efforts must integrate with your overall business plan.
• Write well.
• Have fun. Always.
• Navigate the digital space like your life space.
• Contribute to the conversation.
• Be yourself.
• The answers won’t land on your lap.
• Never take yourself too seriously.
• Tighten your helmet and get in there.
• It’s up to you to decide what you need from this space.
• Engage don’t just broadcast.
• Tell us what you learned so we can learn from you.
• Twitter alone will not save your business.
• Respect your community.
• Read others’ profiles don’t just expect others to read yours.
• Open your mind and imagine.
• Learn the tools. Then understand it’s not about the tools.
• Educate yourself. Constantly.
• Treat us with respect. We'll do the same.
• Learn from others. Then carve up your own thing.
• There is not only one way to do this.
• If you want others to join you, ask yourself why.
• You get out what you put in.
• We are in this together.
What would you like to add to the list?
@knealemann
Helping you create your best business,
marketing and social media strategy.

A simple list of things to bring us back to basics and to the human side of social media. Thank you.
Francisco said... October 21, 2009 5:46 AM
Well said brother :-)
Sal said... October 21, 2009 5:47 AM
Really nice blog Kneale -- be real, be honest, be sincere. Don't have hidden agendas.
Stacey said... October 21, 2009 5:48 AM
I can't add to that list - it's a good one - just to summarize and remind everyone there are no short cuts and you spamming people does not make you a great navigator of social media. Cheers, Kneale. Thanks for this!
Karen said... October 21, 2009 5:50 AM
37 (must-learn) things about social media, from @knealemann: http://bit.ly/4bpNnJ
Kris said... October 21, 2009 5:55 AM
RT @knealemann: New Post: 37 Things To Know About #SocialMedia. Add more here http://bit.ly/UHFbW
Deb said... October 21, 2009 7:01 AM
RT @knealemann: New Post: 37 Things To Know About #SocialMedia. Add more here http://bit.ly/UHFbW
Belinda said... October 21, 2009 7:02 AM
RT @knealemann: New Post: 37 Things To Know About #SocialMedia. Add more here http://bit.ly/UHFbW
Sue said... October 21, 2009 7:03 AM
Outstanding list. You forgot "social media ain't rocket surgery. Don't treat it like it is."
Sue said... October 21, 2009 7:03 AM
The best part about this list is that this is how you do things - thanks for that.
Ellen said... October 21, 2009 7:15 AM
A must read RT @knealemann: New Post: 37 Things To Know About #SocialMedia. Add more here http://bit.ly/UHFbW
Patrick said... October 21, 2009 7:16 AM
"Twitter alone will not save your business." This and other gems from @knealemann http://bit.ly/UHFbW
Liz said... October 21, 2009 7:16 AM
A must read RT @knealemann: New Post: 37 Things To Know About #SocialMedia. Add more here http://bit.ly/UHFbW
web_socialmedia said... October 21, 2009 7:55 AM
Good advice for newbies like me RT @knealemann New Post: 37 Things To Know About #SocialMedia. Add more here http://bit.ly/UHFbW
Laura said... October 21, 2009 7:55 AM
RT @knealemann New Post: 37 Things To Know About #SocialMedia. Add more here http://bit.ly/UHFbW
Elizabeth said... October 21, 2009 8:55 AM
RT @debworks: RT @knealemann: New Post: 37 Things To Know About #SocialMedia. Add more here http://bit.ly/UHFbW
Kurt said... October 21, 2009 8:56 AM
This Mann's opinion greatly appreciated! RT @knealemann: New Post: 37 Things To Know About #SocialMedia. Add more here http://bit.ly/UHFbW
Karen said... October 21, 2009 8:56 AM
Is social media simply about how we connect w/ people anyway? Check out post by @knealemann & add your 2 cents. http://cli.gs/NphD7S
Elli said... October 21, 2009 8:57 AM
Nicely done! Also applies to life outside Social Media
C.Zimmerman said... October 21, 2009 9:52 AM
One Mann's Opinion - Social media / 37 things to practice - a fav: "Tighten your helmet and get in there." http://ow.ly/vFQt
Andrew said... October 21, 2009 3:38 PM
Great post. one addition i would make: listen.
Naoise said... October 21, 2009 4:08 PM
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