Strategy • Marketing • Communications • Social Media



September 17, 2009

Social Media: Sites or Souls?

Social media gives us the chance to meet people quickly. We can collect friends, connections and followers like trinkets.

We can lose an opportunity to make a new friend or colleague.

Let's dump tools, toys and websites and focus on our ability to navigate a conversation.

Widgets and Digits

Think about how much time you spend corresponding with people through tools: email, phone, text, social networking and all the other detached ways you converse. Now quantify how much of each day you spend in that sphere.

Then calculate how much face-to-face actual personal connection time you have each day. Then compare the two numbers.

Technical vs. Personal

Everyone in your network took at least a second to decide whether they would join your community or not. It's up to you to figure out if they will become part of the silent majority or an actual friend or colleague or client.

How much time do you spend on building actual personal relationships?

@knealemann
Let's create experiences, not campaigns

image credit: best-catcare.com


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19 comments:

Person to person is always my preference. Phone works too. The rest are for recruting, prospecting, networking or exchanging information.

Social Media: Sites or Souls? by @knealemann

I insist that everyone on my team spends one day a month out of the office simply networking. These are not "sales" days or "work" days; they are "people" days.

Many friends think I'm crazy because they've tried it and people just take the day off. I say - fine!

If my people can spend more time with people all the better. I take my "day out" every month too.
Add spend as much time with the client as possible - on site, in our office, off site, to build those relationships.

We use email for specific reports and details of a project, phones set up meetings and do follow-up (though it is a personal form of contact once you know someone) and social networking helps our recruitment efforts.

This may not be for everyone and this took us a while to execute but it's working very well.

Great post, have a great weekend Kneale!

I have almost every gadget known to man and still much prefer in-person communication - by a long shot!

Guess I am addicted to Twitter always check it first :)

I consider myself a "people person" in a big way and it alarms me how little time I spend with actual humans anymore! I may search some out today. Thanks for the reminder that human connection is indeed the optimum... and for the kitty/ducky picture.

If people crave more face-to-face time then why do we all spend WAY too much time online?

And the voicemail hate now makes sense because leaving one with someone seems like an exercise in futility.

Great reminders, thanks Kneale!

Are you calling me a too? i have never been called that before.

I wish you where closer dude to hang with... I'll have to do a road trip out your way... until then at least we have our tools though ;-)

Hey Jim, mine too by far! Everyone is a contact and we can learn from everyone. That is tough to do if you limit your connections to the digital mediums.

Thanks for the RT, Keith! km

Sharon, that is fantastic! I have found so much success is creating environments where there are creative day-outs and brain days etc. A manager who doesn't trust their people may be scared by that notion and if so, they are the wrong manager or they aren't working with the right people.

We all want to contribute and grow and be a part of something and co-create. The only way to do that is be in a place where we can truly create.

Keep me posted! km

Me too, Pierre. No question at all! km

Hey Shane, your comments made me laugh out loud - for real. Thanks!

The time some of us are spending online is just a part of our discovery to find people we would not have met otherwise. In fact, our exchange here would not have happened, right?!

But balance is crucial and equally is our ability to turn those 'connections' in to real relationships.

Cheers!

km

Hey Beth, yes the picture cracks me up but says it all! None of us are the same but we can find things we like about each other. I am a people person too and that becomes alarmingly clear when I spend too much time online!

km

Hey SaL - agree on all counts, brother but let's not make distance be our excuse! km

Stacy, you too are a too and I too am a too, too. What?

How much time every day do you spend on building actual personal relationships? Tell @knealemann at http://bit.ly/2PGHKf

Taking @knealemann's thoughts on his recent post and adding some of my own...

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